# The Noble 8 Group Brand Reference

Living brand reference for Claude projects and collaborators building artifacts for Noble 8. Pull from here rather than guessing.

- **Full brand guide (PDF):** https://noble8group.com/brand/brand-guide.pdf
- **Machine-readable brand data (JSON):** https://noble8group.com/brand.json
- **Asset gallery (HTML):** https://noble8group.com/brand/
- **Last updated:** 2026-04-19

> **Brand system update (2026-04-19):** The primary background is now **white**, not obsidian. Navy is elevated to a core brand color (formerly "Marketing Navy"). The brand-guide.pdf reflects an earlier dark-primary system; this document supersedes the PDF where they conflict.

## Identity

- **Name:** The Noble 8 Group
- **Short name:** Noble 8
- **Tagline:** Precision. Efficiency. Sovereignty.
- **Voice:** Operator-first. Declarative. Direct but not corporate. No em dashes. Theory-of-Constraints framing. Short sentences that punch.

## Corporate structure

| Entity | Role | Accent color | Vibe |
|---|---|---|---|
| Noble 8 Holdings | Parent company | `#8B3A3A` Maroon | Classic, premium, old-money |
| Noble 8 Management | Airbnb / property operations | `#9B89BC` Soft Lavender | Refined, residential, calm |
| Noble 8 AI | Consulting (Ventures DBA) | `#7BA7BC` Steel Blue | Smart, precise, forward |

## Logos

Direct links, all hosted at noble8group.com:

| Asset | URL | Use |
|---|---|---|
| Mark only, transparent | https://noble8group.com/brand/noble8-mark-transparent.png | Small sizes, favicons, monogram contexts |
| Full lockup, transparent | https://noble8group.com/brand/noble8-lockup-transparent.png | **Primary.** Default lockup on white or ivory backgrounds |
| Dark surface variant (on black) | https://noble8group.com/brand/noble8-logo-primary-on-black.png | When placing the lockup on a dark-surface section for contrast |
| Dark variant alt | https://noble8group.com/brand/noble8-logo-dark.png | Alternate dark-surface lockup |

### Logo rules

**Do:**
- Use the transparent lockup on white or ivory as the primary application
- Maintain clear space equal to the width of the crown on all sides
- Scale proportionally; never stretch or compress

**Don't:**
- Place the logo on colored, patterned, or photo backgrounds without approval
- Recolor, outline, add drop shadows, or alter the logo
- Use the logo smaller than 0.75 inches or 54px wide

## Color palette

| Name | Hex | Role |
|---|---|---|
| White | `#FFFFFF` | **Primary background** on all artifacts |
| Navy | `#1A2744` | Primary brand color. Body text, primary UI, buttons, structural elements |
| Old Gold | `#C9A84C` | Primary accent: headings, highlights, links, italic emphasis, gold hairlines |
| Ivory | `#F8F5EF` | Soft neutral surface. Alternate section backgrounds, cards, subtle warmth |
| Champagne | `#F5F0E8` | Soft neutral surface. Body text on dark backgrounds when those are used |
| Charcoal | `#2A2A2A` | Dark text for strong emphasis where navy is too formal. Dark dividers |
| Maroon | `#8B3A3A` | Noble 8 Holdings accent only |
| Soft Lavender | `#9B89BC` | Noble 8 Management accent only |
| Steel Blue | `#7BA7BC` | Noble 8 AI accent only |

**Default artifact palette:** White background, Navy primary structure, Old Gold accents, Navy body text. Add the product accent only when the artifact is scoped to that specific sub-brand.

## Typography

| Role | Family | Weights | Source | Notes |
|---|---|---|---|---|
| Logo wordmark | Cinzel | 400, 500, 600 | Google Fonts | Uppercase, tracked letterspacing |
| Display / headings | Cormorant Garamond | 300, 400, 500, 600 | Google Fonts | Italic words can carry gold emphasis |
| Body / UI | Montserrat | 300, 400, 500, 600 | Google Fonts | Body text Light 300; labels/caps Regular 400 tracked |
| Print / apparel alt | Trajan Pro | n/a | Adobe Fonts | Commercial equivalent to Cinzel |

**Google Fonts import:**
```
@import url('https://fonts.googleapis.com/css2?family=Cinzel:wght@400;500;600&family=Cormorant+Garamond:wght@300;400;500;600&family=Montserrat:wght@300;400;500;600&display=swap');
```

## Application rules

- **Websites:** Light mode primary. White background, Navy primary structure, Old Gold accents, Navy body text. Sub-brand accent applied only on pages scoped to that company.
- **Business cards:** Matte white or ivory stock. Navy ink for type. Gold foil for logo and name. No color backgrounds.
- **Apparel:** White, ivory, or navy garments. Gold embroidery or screen print for the mark and wordmark. Navy embroidery acceptable on ivory or white.
- **Social media:** White or ivory background with centered mark for profile images. Navy + gold for banner typography.
- **Presentations:** White slides. Cormorant Garamond titles in Navy, Montserrat body in Navy. Old Gold for section headers and data highlights. No decorative clipart.
- **Signage / print:** Navy and gold on white wherever possible. Avoid CMYK gold substitutes; use spot gold when available.

## Copy rules

- **No em dashes.** Use commas, colons, periods, or parentheses instead.
- Operator voice: first-person plural ("we"), declarative.
- Short sentences. No throw-away adjectives.
- Theory of Constraints language: constraint, system, leverage, throughput.