{ "name": "The Noble 8 Group", "short_name": "Noble 8", "domain": "noble8group.com", "tagline": "Precision. Efficiency. Sovereignty.", "voice": "Operator-first. Declarative. Direct but not corporate. No em dashes. Theory-of-Constraints framing. Short sentences that punch.", "assets": { "brand_guide_pdf": "https://noble8group.com/brand/brand-guide.pdf", "brand_reference_html": "https://noble8group.com/brand/", "logos": { "mark_only_transparent": { "url": "https://noble8group.com/brand/noble8-mark-transparent.png", "description": "Crown + stylized 8 only. Transparent background. Use at small sizes, favicons, monogram contexts.", "dimensions": "214x539", "aspect_ratio": 0.397 }, "lockup_transparent": { "url": "https://noble8group.com/brand/noble8-lockup-transparent.png", "description": "Full primary lockup: crown + 8 mark above the NOBLE wordmark. Transparent background. Use when space allows and you want the full brand lockup. This is the PRIMARY application under the white-primary brand system.", "dimensions": "334x685", "aspect_ratio": 0.488, "usage": "primary" }, "primary_on_obsidian": { "url": "https://noble8group.com/brand/noble8-logo-primary-on-black.png", "description": "Dark surface variant (gold on black). Used when placing the lockup on a dark-surface artifact (e.g. a section of a deck that goes dark for contrast).", "usage": "dark_surface" }, "dark_variant": { "url": "https://noble8group.com/brand/noble8-logo-dark.png", "description": "Alternate dark-surface lockup. Used when the primary dark PNG needs extra margin or fallback." } } }, "colors": { "white": {"hex": "#FFFFFF", "rgb": [255, 255, 255], "use": "Primary background on all artifacts"}, "navy": {"hex": "#1A2744", "rgb": [26, 39, 68], "use": "Primary brand color. Body text, primary UI, buttons, structural elements"}, "old_gold": {"hex": "#C9A84C", "rgb": [201, 168, 76], "use": "Primary accent: headings, highlights, links, italic emphasis, gold hairlines"}, "ivory": {"hex": "#F8F5EF", "rgb": [248, 245, 239], "use": "Soft neutral surface. Alternate section backgrounds, cards, subtle warmth"}, "champagne": {"hex": "#F5F0E8", "rgb": [245, 240, 232], "use": "Soft neutral surface. Body text on dark backgrounds when those are used"}, "charcoal": {"hex": "#2A2A2A", "rgb": [42, 42, 42], "use": "Dark text for strong emphasis where navy is too formal. Dark dividers."}, "maroon": {"hex": "#8B3A3A", "rgb": [139, 58, 58], "use": "Noble 8 Holdings accent only"}, "soft_lavender": {"hex": "#9B89BC", "rgb": [155, 137, 188], "use": "Noble 8 Management accent only"}, "steel_blue": {"hex": "#7BA7BC", "rgb": [123, 167, 188], "use": "Noble 8 AI accent only"} }, "default_palette": { "background": "#FFFFFF", "text_primary": "#1A2744", "text_muted": "rgba(26, 39, 68, 0.6)", "accent_primary": "#C9A84C", "border": "rgba(26, 39, 68, 0.1)", "surface_soft": "#FAFBFD" }, "typography": { "wordmark": { "family": "Cinzel", "weights": [400, 500, 600], "source": "Google Fonts", "use": "Logo wordmark only. Uppercase, tracked letterspacing." }, "display": { "family": "Cormorant Garamond", "weights": [300, 400, 500, 600], "source": "Google Fonts", "use": "Display and heading type. Italicized words can carry gold emphasis." }, "body": { "family": "Montserrat", "weights": [300, 400, 500, 600], "source": "Google Fonts", "use": "Body, UI, labels. Body text Light 300; labels/caps Regular 400 tracked." }, "print_alternative": { "family": "Trajan Pro", "source": "Adobe Fonts", "use": "Commercial equivalent to Cinzel for print and apparel." } }, "companies": { "holdings": {"name": "Noble 8 Holdings", "role": "Parent company", "accent_hex": "#8B3A3A", "vibe": "Classic, premium, old-money"}, "management": {"name": "Noble 8 Management", "role": "Airbnb / property", "accent_hex": "#9B89BC", "vibe": "Refined, residential, calm"}, "ai": {"name": "Noble 8 AI", "role": "Consulting (Ventures DBA)", "accent_hex": "#7BA7BC", "vibe": "Smart, precise, forward"} }, "rules": { "minimum_logo_width_digital_px": 54, "minimum_logo_width_print_inches": 0.75, "minimum_body_text_web_px": 14, "clear_space": "Equal to the width of the crown on all sides of the logo.", "do": [ "Use white as the primary background on every artifact", "Use Navy for primary text, primary UI, and structural elements", "Use Old Gold for accents, italic emphasis, and hairline rules", "Maintain clear space equal to the width of the crown on all sides", "Scale proportionally; never stretch or compress" ], "dont": [ "Never place the logo on a colored, patterned, or photo background without approval", "Never recolor, outline, add drop shadows, or alter the logo in any way", "Never use the logo smaller than 0.75 inches / 54px wide", "Never use em dashes in copy" ] }, "applications": { "websites": "Light mode primary. White background, Navy primary structure, Old Gold accents, Navy body text. Sub-brand accent applied only on pages scoped to that company.", "business_cards": "Matte white or ivory stock. Navy ink for type. Gold foil for logo and name. No color backgrounds.", "apparel": "White, ivory, or navy garments. Gold embroidery or screen print for the mark and wordmark. Navy embroidery acceptable on ivory/white.", "social_media": "White or ivory background with centered mark for profile images. Navy + gold for banner typography.", "presentations": "White slides. Cormorant Garamond for titles in Navy, Montserrat for body in Navy. Old Gold for section headers and data highlights. No decorative clipart.", "signage_print": "Navy and gold on white wherever possible. Avoid CMYK gold substitutes; use spot gold when available." }, "brand_system_note": "Brand system updated 2026-04-19 from dark-primary (Obsidian) to light-primary (White). Existing brand-guide.pdf references the older dark-primary system for some applications; this JSON supersedes the PDF where they conflict.", "updated": "2026-04-19" }